Rich Snippets and Magento
Posted by Natalie on 25 April 2013 05:19 AM
Most ecommerce merchants want their products to stand out from the competitors’ in search engines and attract more site visitors. By using Google’s Rich Snippets you can get the desired results and increase up to 30% the number of people who click on your site link.
WHAT ARE RICH SNIPPETS?
Rich Snippets provide users with the detailed information about the page’s product price, availability (whether it’s in stock or not) and reviewer ratings. The most vivid benefit of rich snippets is that they increase click through rate chances. They help potential customers to identify the info they’re searching for with the concerned link without clicking on it.
BENEFITS OF RICH SNIPPETS FOR ECOMMERCE MERCHANTS
1. Draw users’ attention and attract more qualified visitors.
GOOGLE DOESN’T SUPPORT:
1. Rich Snippets for adult related products;
TYPES OF RICH SNIPPETS
Rich snippets are different depending on what type you want to implement on your ecommerce store:
Some more helpful articles about Google Rich Snippets and Structured data.
HOW TO IMPLEMENT RICH SNIPPETS IN MAGENTO
The process of implementing rich snippets to your ecommerce store will depend on the platform you use, so you might do some research at first.
Magento store owners could either implement rich snippets by themselves using special guides like:
Or you could use Magento extensions like:
WHAT TO DO AFTER YOU’VE INTEGRATED RICH SNIPPETS
TEST THEM: Google’s Rich Snippets Testing Tool.
Conclusion: Rich Snippets are absolutely great and we see no reason why you should wait with adding them to your ecommerce store. Remember, rich snippets may take some time to appear in search engines, so don’t worry if you won’t see them the next day.
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Product Image Optimization Tips
Posted by Natalie on 08 April 2013 06:59 AM
If you run an online store, write blogposts about your products or service and promote your brand in social media you can’t overlook image optimization. Images are both important for search and marketing. For ecommerce retailers proper image optimization can give important visibility in search engines thus catching the consumer’s attention.
Some of you may be thinking: ”Who cares about image search?“
But wait a second and take into account these 2 main advantages you get right after proper image optimization:
1. Image Ranking for relevant search in Google Images, Image Search Yahoo or Bing Images.
Get ready to make search engine friendly images and improve their rankings with our tips:
STEP #1: MAKE YOUR FILE NAME DESCRIPTIVE AND KEYWORD RICH
Make sure your file name is relevant, because no one will find or search for the image titled DCIM005.jpg.
Keywords are everything, so why not to make your file name incorporate them (but do not overstuff).
For example, the file name of the image “aviator-sunglasses-with-orange-lenses.jpg” would be more preferable than just too generic “sunglasses.jpg”.
STEP #2: UPDATE YOUR ALT TAGS
The Alt tag is probably the most important image optimization factor. Writing descriptive and keyword-rich Alt tags helps search engine robots to “see” your website’s image.
The Alt text for the image above should be: Alt=”aviator sunglasses with orange lenses”
The full code will look like:
<img src=“http://www.mageworx.com/aviator-sunglasses-with-orange-lenses.jpg” alt=”aviator sunglasses with orange lenses“>
HOW TO CREATE GOOD ALT TAGS:
Load time is absolutely important for site visitors.What is more, load time affects Google Rankings.
The size of your images influences the load time which in its term is the major factor of page abandonment.
HOW TO OPTIMIZE IMAGE FILE SIZE
There are 2 things you should always consider while optimizing your image file size:
1. File Type
Mostly 3 file types are being used for the web product images: JPEG, PNG and GIF. The difference is in the quality result.
GIF format is typically used for small resolution files like logos, buttons, icons, simple graphics, symbols and animation. The format supports transparency which is great when you place it over color backgrounds or photos, as in this case you won’t see any border between the images.
JPEG format is the best for photos and complex images as it supports 16,5 mln colors. The main advantage of JPEG is that it can have relatively small size with really good quality.
PNG format is used when you need to preserve transparency and a large amount of colors. There are 2 PNG formats: PNG-8 and PNG-24.
WHAT SIZE SHOULD WEB IMAGES BE?
Try to keep the image size at around 70 kb. But if you could make your file images even smaller without them looking awful, go ahead.
STEP #4. DON’T FORGET ABOUT IMAGE SITEMAPS
Take care of file naming, alt text and image size. Don’t forget to check the loading time of your images on different browsers and always keep in mind: TESTING is the key element of your work. Test everything – the keywords, the number of product images on the page, the number of product items on the page, what kind of photos your visitors want to see and so on.
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What is digital marketing [Infographic]
Posted by Natalie on 23 November 2012 05:48 AM
Digital marketing in today’s world has become an essential part of business promotion. No need to explain that having just a website isn’t enough for prosperous development. Without quality SEO optimization, blogging, email, mobile and social marketing your brand may stay somewhere in the middle of endless similar-looking websites. So what is digital marketing and how to use it correctly? The answer is in the infographic below.
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Art From Steel shares How to gain ecommerce success
Posted by Natalie on 16 November 2012 09:21 AM
The world of ecommerce is a playground of ideas and creativity. Fancy a business built on art and recycled scrap metal. Sounds interesting, doesn’t it?
Everything started 7 years ago…
Art From Steel and key points of success…
Art From Steel and Magento…
Another feature which got me really excited with this platform is how Magento scripts are available to sync orders and stock with eBay and Amazon stores. We have a lot of statues that sell for less than $20 and the last thing I wanted to do was spend my life copying and pasting orders from external stores and updating the stock levels. The beauty of having this type of integration is that eBay and Amazon are already working hard for you to market everything you sell.
Art From Steel and MageWorx…
The story of how MageWorx extension helped Art From Steel…
Art From Steel advice…
It’s never easy to set up a business, that’s why you need to think carefully of every single step: from the idea to the choice of platform. And the latter one is evident…Magento!
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Top 10 world brands using Magento
Posted by Natalie on 09 November 2012 11:16 AM
Magento is the most popular and feature-rich ecommerce software. According to October 2012 Ecommerce Survey Magento, with a 23% share of the market, still leads the pack in the Alexa Top 1 Million… and it’s not a surprise Magento is used worldwide by many small businesses and big brands. And the latter we are going to discuss today.
Below are just 10 great brands based on the most popular ecommerce software platform. Here we go, Ladies & Gentlemen… Top 10 World Brands Using Magento.
Magento based ecommerce website for 20th Century Fox Home Entertainment company was launched on 6 January 2010. Since then Fox Connect uses Magento for their ecommerce growth.
Japanese corporation Olympus is one more example of a well-known and large brand that is also run on Magento ecommerce platform.
Founded in the U.S. the world’s largest men’s magazine brand Men’s Health has chosen Magento for its online store.
Consumer electronics company Vizio is one of the largest and well-known brands in the U.S. that offers the latest Home Audio, HDTVs, PCs, Tablets, Blu-Ray Players and Accessories products. No need to say that Vizio is a Magento based store.
Louboutin shoes … Any fashion-monger or trendy person knows and loves this brand. Famous shoes became the cult of its time and are chosen by fashion icons and celebrities worldwide. French designer Christian Louboutin has decided to run his online store on Magento of course
Swiss brand Nestle Nespresso offers its customers coffee machines, coffee capsules and related accessories. Nespresso company uses Magento platform since 2009.
Website: boutique.nespresso.com More than 100.000+ merchants all over the world use Magento platform for their business development and improvement. World brands are not the exception. So, maybe it’s high time for you to choose Magento!
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